Tony (Anthony G.) Greenwald
Department of Psychology
Box 351525
University of Washington
Seattle, Washington 98195-1525
U.S.A.
Home Page
Phone: (206) 543-7227
Fax: (206) 685-3157
I have been Professor of Psychology at the University of Washington since 1986. I also feel strongly attached to Ohio State University, where I was on the faculty from 1965 to 1986. I had the good fortune to create the first few Implicit Association Tests in 1995. Since then, work on the IAT has benefited hugely from a collaboration involving myself and two other SPN members, Mahzarin Banaji (http://Banaji.socialpsychology.org) and Brian Nosek (http://Nosek.socialpsychology.org). For more information (and downloadable pdf versions of 60 or more publications going back to the late 1960s), please visit my web site at:http://faculty.washington.edu/agg/
 Journal Articles:
 Dasgupta, A. G., & Greenwald, A. G. (2001). Exposure to admired group members reduces automatic intergroup bias. Journal of Personality and Social Psychology, 81, 800-814.
- Draine, S. C., & Greenwald, A. G. (1998). Replicable unconscious semantic priming. Journal of Experimental Psychology: General, 127, 286-303.
- Greenwald, A. G. (1992). New Look 3: Reclaiming unconscious cognition. American Psychologist, 47, 766-779.
- Greenwald, A. G. (1980). The totalitarian ego: Fabrication and revision of personal history. American Psychologist, 35, 603-618.
- Greenwald, A. G. (1970). Sensory feedback mechanisms in performance control: With special reference to the ideomotor mechanism. Psychological Review, 77, 73-99.
- Greenwald, A. G., & Banaji, M. R. (1995). Implicit social cognition: Attitudes, self-esteem, and stereotypes. Psychological Review, 102, 4-27.
- Greenwald, A. G., Banaji, M. R., Rudman, L. A., Farnham, S. D., Nosek, B. A., & Mellott, D. S. (2002). A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. Psychological Review, 109, 3-25.
- Greenwald, A. G., Draine, S. C., & Abrams, R. L. (1996). Three cognitive markers of unconscious semantic activation. Science, 273, 1699-1702.
- Greenwald, A. G., & Gillmore, J. M. (1997). No pain, no gain? The importance of measuring course workload in student ratings of instruction. Journal of Educational Psychology, 89, 743-751.
- Greenwald, A. G., Gonzalez, R., Guthrie, D. G., & Harris, R. J. (1996). Effect sizes and p-values: What should be reported and what should be replicated? Psychophsysiology, 33, 175-183
- Greenwald, A. G., McGhee, D. E., & Schwartz, J. K. L. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74, 1464-1480.
- Greenwald, A. G., Nosek, B. A., & Banaji, M. R. (2003). Understanding and using the Implicit Association Test: I. An improved scoring algorithm. Journal of Personality and Social Psychology, 85, 197-216.
- Greenwald, A. G., Pratkanis, A. R., Leippe, M. R., & Baumgardner, M. H. (1986). Under what conditions does theory obstruct research progress? Psychological Review, 93, 216-229.
Other Publications:
- Greenwald, A. G. (1968). Cognitive learning, cognitive response to persuasion, and attitude change. In A. G. Greenwald, T. C. Brock, and T. M. Ostrom (Eds.), Psychological foundations of attitudes (pp. 147-170). New York: Academic Press.
- Greenwald, A. G., & Pratkanis, A. R. (1984). The self. In R. S. Wyer & T. K. Srull (Eds.), Handbook of social cognition (pp. 129-178). Hillsdale, NJ: Erlbaum.
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